People don’t just rely on sites and their info. Instead, they look upon the facts like – Trusted based customer testimonials!

Why did we focus on facts?

Just because it shows off proof!

A proof that every visitor of your site would be looking upon your website. Don’t you think so!

Well, if you don’t, then here’s the case!

Would you trust a salesperson who’s just looking to make a profit out of his/her company’s product/services sales OR will you rely on a genuine customer review and ratings who have shared the experience with utilizing the product?

The latter one, right!

A great way to look at it is to showcase the customer’s testimonials on your website landing page.

Now, your site visitors opt for the reviews, ratings, and feedback from a happy customer and clients that shows the real value to your business.

In turn, customer testimonials boost your business credibility!

Before we hunt how to get genuine customer testimonials, let’s head towards some tips concerned with receiving great testimonials.

Make Sure to Mention Benefits – Not Features

Keep in mind – An ideal purchaser always looks for some beneficial information rather than just the features mentioning.

On a specific page, where your site visitors come to see the most beneficial information.

Make sure to represent the information on a real context of “benefits” that your customers have scattered so that the visitors get more confident to buy your product/services.

Video Testimonials

If your potential customer might have found some incredible benefits by using your products/services, they will most likely appreciate your brand.

Furthermore, you approach them to make their noticeable video testimonials by asking some decent questions.

So, you schedule a legit interview time with some questions related to the benefits, usage, tackling with issues, cooperation team support, and as such.

In turn, the customer will reflex all the trigger

Did you notice the impact of doing so?

Your customer will throw all the emotions and appreciations which will finally provide a high-end value to not only your product/service but that will revive your brand value to a higher level.

Pro Tip: Keep your testimonial video as short as possible, approx 3 minutes. Your video should cover all the crux in the first 30-60 seconds, then the problems and solutions.

Landing Pages for Testimonials

To make a huge impact on your site visitors, it would be a great idea to display all your testimonials on a single page of your site.

You can most probably highlight the list of companies that have used and have benefitted with your product/services.

You can list your potential customer’s reviews, feedbacks, and ratings with their paired pictures.

Follow up your recent Purchases

Sending an email request for a testimonial after the purchase will make a fresh impression to your customers.

So, whenever you get a purchase, don’t forget to secure a customer testimonial by pushing them with an email invitation.

Engage Your Audience through Social Media and Via Email Outreach

Try to engage your customers on some popular social media like Facebook, Twitter, Instagram, Pinterest, and ask them upfront via email outreach something like:

  • Have you seen our latest product features?
  • Have you tried our latest product?

If they are already been using one, they will feel free to share it with others and inspire others as well!

How to Use Customer Testimonials to Boost Brand visibility

Increasing your brand visibility is not an easy thing. You should be well versed in engaging your potential customers. Try these essential tactics to get the best exposure.

Creating Case Studies

If you are not aware of the case studies, then let’s dive into it first.

A case study is an in-depth analysis of the overall experience of a customer.

In short, a case study defines how well your company helped customers succeed. It is in the form of facts and figures and showcases how your company’s product has benefitted their company.

Pro Tip: A case study is a great way to approach a B2B company to buy your product/service for the entire business.

Focus on Customer-Centric Promotions

Don’t let down your customers anyhow – That’s the Golden Rule!

Keep them on the first priority of your list! That being said.

Still, there are some vital things that need to be cleared up first!

No one wants to read a customer story that just speaks just about your brand all the way out.

That looks just cheezy and unrealistic!

Instead, draw your customer’s attention towards how your product helped to solve their problems.

Key Takeaways

Finally, its time to wrap-up. If you think that we have missed out on any of the key points to mention for the customer testimonials then do let us know about the same.

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